Volna

Developing a visual identity for the VOLNA industrial park. Preparing mini-guidelines for the brand.

Logo Concept

The logo is built on strict, constructive geometry that reflects the industrial character of the project.

The mark is based on simple and stable forms, ensuring reliable performance in wayfinding, on facades, and across advertising materials.

The wave concept is integrated in a non-literal way — through the form of the letter "O."

Onest was selected as the primary brand typeface.

It is a contemporary, versatile typeface with a neutral and technological character, well suited for B2B projects and infrastructure-oriented environments.

The typeface offers a wide range of weights and performs confidently across various applications — from wayfinding and documentation to advertising materials and digital interfaces.

Onest ensures high readability and visual consistency of the brand identity, allowing a single typeface to be used across all touchpoints without the need for additional fonts.

Shades of blue were selected as the primary brand colors.

This decision is directly connected to the architecture of the project: the building facade was already designed with elements from this color group, ensuring visual cohesion between the brand and the environment.

The color palette was further expanded with additional tones, allowing for the creation of more complex interfaces, wayfinding systems, and external communications while maintaining a unified and recognizable visual identity.

The palette remains restrained, industrial, and functional, allowing it to be applied across a wide range of mediums — from architecture to digital platforms.

© 2025