N — Fillers

Development of a visual identity for a company in the premium segment of professional cosmetics.

Design a logo for Nova Fillers — a premium professional cosmetics brand. The aim was to create a clean, minimalist, modern identity that reflects a scientific approach, precision in injectable cosmetology, and the aesthetics of natural beauty, while avoiding an overly clinical feel.

The logo needed to be flexible across packaging, the website, documents, and social media, meeting industry standards and evoking trust, exclusivity, and professionalism.

Justification for Abbreviating the Name from Nova Fillers → N-Fillers

As you may have noticed, I slightly modified the name by shortening it. Below is a detailed explanation of why this was done.

1. The Letter “N” — Science and Precision

Stylized to echo scientific formulas, the "N" reflects the brand’s foundation in advanced technology, precise formulations, and research-driven cosmetology.

The line between "N" and "FILLERS" subtly references the injection process, symbolizing precision, professionalism, and procedural safety.

2. Horizontal Line — Injectable Symbolism

Clearly defining the brand’s domain—injectable cosmetology and dermal fillers—the word is instantly understood, ensuring strong recognition and professionalism.

Rounded Letterforms — Fluidity and Natural Beauty

The soft, rounded letterforms in the N — Fillers logo are designed to evoke fluidity, transformation, and natural plasticity—key qualities of injectable cosmetology. Like liquid forming into a perfect shape, the letters suggest precision and harmony.

These rounded forms are more than style—they embody the smoothness, innovation, and natural beauty at the heart of aesthetic injectables.

Logic and Visual Metaphor

Brand Colors

To create a recognizable and cohesive brand identity, a balanced color palette has been developed, incorporating both primary and supporting colors.

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