RG Investment

Develop a visual identity for an investment company.

Market analysis and style selection

To create the visual identity for Rost Grand Investment (RGI), an analysis of the global financial sector’s image was conducted. The strongest players in terms of visual style were found to be industry-specific media platforms.

After analyzing the visual identities of global financial media, it became clear that the “big money world” predominantly uses serif typefaces and minimalistic text-based layouts.

These two elements were chosen as the foundation for developing the visual identity of Rost Grand Investment.

Adding Uniqueness to the Visual Identity

To ensure the new visual identity of Rost Grand Investment appears modern and conveys the image of a dynamic and fast-growing company, several design techniques were incorporated into the logo.