UNILATEX on Marketplaces

Visual system and storefront design for UNILATEX on major Russian marketplaces — Yandex.Market and Ozon.ru. The project covers brand vitrines, product cards, banners, and mobile layouts focused on clarity, trust, and conversion.

The product is presented not as isolated screens, but as a sequence of interconnected slides. Graphics, copy, and visual accents are unified into a single system that works equally well in the feed and within the product page.

The product page is adapted for different screen formats without losing clarity or visual hierarchy. The product, its key benefits, and essential information remain equally clear on both desktop and mobile devices.

Some product visuals were created in 3D to maintain control over form, lighting, and angles. This made it possible to achieve a consistent visual style across product pages and promotional materials.

The brand storefront and product pages are built around visual contrast achieved through restraint rather than noise. Against visually overloaded competitor listings, UNILATEX stands out through clarity, structure, and a calm presentation of information.

The product range is presented through a unified visual approach and lifestyle backgrounds. The imagery highlights the character and diversity of the line while maintaining overall brand consistency.

An example of product page slides for a specific item within the range. The visual structure and information hierarchy remain consistent, while the content is adapted to the characteristics of the individual product.

UNILATEX product pages and brand storefront within the Ozon and Yandex Market mobile applications. The visual system is adapted for mobile use cases while maintaining clarity and ease of perception within the app.

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